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A Estratégia em Ação – Balanced Scorecard

Comentários desativados em A Estratégia em Ação – Balanced Scorecard

Autor: Kaplan, Robert S.; David P. Norton
Editora: Campus

Os autores mostram como diversos executivos estão utilizando o Balanced Scorecard para orientar o desempenho atual e focalizar o desempenho do futuro.Entre as medidas destacam-se: desempenho financeiro; conhecimento do cliente e processos internos.

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